About Dynamic Yield
Personalization Anywhere™ platform that delivers individualized experiences across web, apps, email, kiosks and more using ML-powered segmentation, recommendations and optimization. ([dynamicyield.com](https://www.dynamicyield.com/blog/affinity-based-personalization-launch/?utm_source=openai))
Key Features
- Personalization & recommendations — ML-driven one-to-one experiences across channels
- Segmentation & affinity modeling — create real-time customer segments for targeting
- A/B and multivariate testing — test and optimize content and experiences
- Omnichannel messaging & integrations — personalize web, email, mobile and in-store
Use Cases & Best For
Ecommerce and digital teams implementing cross-channel personalization
Enterprises seeking unified segmentation, recommendations and testing capabilities
About Marketing & Growth
AI for marketing campaigns