About Optimizely
Digital experience platform for experimentation, personalization and content orchestration that uses AI agents to accelerate content, personalization, testing and analytics across web and commerce. ([optimizely.com](https://www.optimizely.com/))
Key Features
- Experimentation & A/B testing — web and full-stack experimentation tools
- AI-driven personalization (Opal) — specialized AI agents for experience creation
- Content orchestration & commerce tools — content, commerce and analytics in one platform
- Integrations & developer tools — APIs and developer support for custom workflows
Use Cases & Best For
Product and marketing teams running experimentation and personalization at scale
Enterprises building AI-accelerated digital experiences and headless commerce
About Marketing & Growth
AI for marketing campaigns