About Shopify Magic
Shopify Magic is Shopify’s suite of AI capabilities (including the Sidekick assistant) integrated across the Shopify platform to help merchants create content, edit and generate product imagery, automate marketing copy, and surface operational insights. It is available throughout the Shopify admin and storefront tools to speed store setup, merchandising, and marketing.
Key Features
- AI content generation — product descriptions, marketing copy, email copy and subject lines.
- AI image editing and generation — background removal, background replacement, and image variants.
- Sidekick AI assistant — in-product agent that analyzes store data and assists with tasks and insights.
- AI-assisted chat & inbox responses — turn chats into conversions and automate responses.
Use Cases & Best For
Merchants who want built-in AI content and image tools inside Shopify
Teams that need rapid product copy, imagery edits, and on-demand operational insights
About E-commerce
AI for online retail