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HubSpot AI (Breeze)

Sales & CRM

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About HubSpot AI (Breeze)

HubSpot’s Breeze AI (Breeze Assistant, Breeze Agents, and Breeze Studio) is an integrated set of AI assistants and agent templates inside the HubSpot customer platform that summarize CRM records, generate content, qualify prospects, and automate cross‑functional tasks for marketing, sales, and service.

Key Features

  • Breeze Assistant — CRM‑aware copilot for meeting prep, content generation, and task automation.
  • Breeze Agents & Marketplace — prebuilt AI agents (Customer, Prospecting, Content, Knowledge Base) that can be customized and deployed.
  • Breeze Studio — build and configure custom assistants/agents and manage approvals and guardrails.
  • Native CRM integration & trust controls — AI works with HubSpot CRM data and HubSpot AI trust/safety features.

Use Cases & Best For

HubSpot customers wanting integrated AI assistants tied to their CRM data
Small to mid-market GTM teams looking to automate prospecting, responses, and content generation

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