About Demandbase
Demandbase is an account‑based pipeline AI platform for B2B that combines first‑, second‑, and third‑party data to identify buying groups, detect intent, and automate account orchestration across sales and marketing channels.
Key Features
- Pipeline AI & account orchestration — automated plays and agent‑led actions for account engagement.
- Buying group & account identification — identify and target buying groups (not just individual contacts).
- Data unification & intent detection — blend 1P/2P/3P data for accurate in‑market signals.
- Integrations & activation — activate audiences in ads, CRM, MAP, and sales engagement platforms.
Use Cases & Best For
B2B marketing and sales teams using ABM who need account-level intent and orchestration
Enterprises that require unified data and automated plays across advertising, marketing, and sales
About Sales & CRM
AI-powered sales & CRM tools