About Drift
Drift is a conversational marketing and revenue acceleration platform that uses AI chat, bots, and automation to engage website visitors in real time, qualify leads, route conversations to sales, and shorten sales cycles.
Key Features
- Conversational chatbots — AI chat to engage visitors, answer FAQs, and qualify leads.
- Meeting scheduling & routing — route qualified conversations and book meetings for reps.
- Playbooks & workflows — prebuilt conversational flows for marketing and sales use cases.
- CRM integrations & handoff — native integrations to route qualified leads into CRM and sales workflows.
Use Cases & Best For
Marketing and sales teams that want real‑time conversational engagement on websites
Organizations aiming to automate lead qualification and accelerate handoff to sellers
About Sales & CRM
AI-powered sales & CRM tools